Why This Rural Community’s Car Seat Project is About More Than Safety

In West Marin, families with young children face unique transportation challenges. Hours spent driving on winding, hazardous roads are a daily reality. Yet, many families struggle to afford car seats—costing $50 to over $300—or to access the knowledge needed to use them properly.

The Car Seats for West Marin Kids program addresses these barriers by providing free car seats, bilingual installation support, and culturally responsive training. But it’s more than a resource—it’s a model for addressing systemic inequities with solutions tailored to the needs of West Marin families.

A Collaborative Solution

"Over the years, I have witnessed families struggling to meet their children's basic needs. Rent, food, and clothing often take priority over essential items like car seats. Many families resort to using hand-me-downs, which can sometimes be expired. Access to a safe, age-appropriate car seat is a right, not a privilege."
Lourdes Romo
Executive Director of Papermill Creek Children’s Corner
Used car seat on the street corner of the Dance Palace in Point Reyes Station

Romo brought this concern to the West Marin Early Learning Collaborative Action Network (ELCAN), a cross-sector group convened by Marin Promise Partnership to address systemic barriers to early learning in West Marin. Together, partners developed Car Seats for West Marin Kids—a program designed to eliminate cost barriers, provide hands-on support, and address the community’s unique needs.

West Marin ELCAN partners formed this Steering Committe for the car seat program to ensure culturally responsive decision-making. They led outreach to families in need of car seats and to local technicians who could offer installation support.

The vision became reality when partners worked alongside community members to secure $75,000 in funding through Marin County’s Participatory Budgeting grant. This democratic process empowered residents to decide how a portion of the public budget would be spent. By voting to prioritize Car Seats for West Marin Kids, the community affirmed a shared vision for a thriving, safer future where all children have the resources and opportunities they need to grow, learn, and thrive.

Building Bridges of Trust

For some families, systemic barriers—like limited bilingual resources or distrust of law enforcement—made accessing car seat support difficult. Typically, car seat safety checks are conducted by law enforcement, which can feel intimidating to families. To remove these barriers, partners developed a bilingual training course at the San Geronimo Valley Community Center, training Promotores—respected community members deeply embedded in West Marin’s neighborhoods—as child safety seat technicians. This shift ensured safety checks would be accessible, culturally responsive, and rooted in trust.

Car Seat Check and Giveaway event at the Dance Palace in Point Reyes Station

In November 2024, Car Seats for West Marin Kids hosted its first Car Seat Check and Giveaway event at the Dance Palace in Point Reyes Station. Fourteen free car seats were distributed, along with installation demonstrations and safety information for families. The Marin County Free Library’s Learning Bus entertained children, creating a fun and welcoming environment that underscored the program’s community-centered approach.

“Participating in the Car Seats for West Marin Kids program has been an incredible opportunity for the Learning Bus to connect with families and support early learning in a holistic way. By creating a safe and welcoming environment for children and parents, we’re not only ensuring transportation safety but also reinforcing the importance of early literacy and education."
Alex Porrata
Community Library Specialist with Marin County Free Library.

More Than Car Seats: A Foundation for Equity

Car Seats for West Marin Kids Program partners from left to right: Ivana Jagodic (Postpartum Support Center), Ruth Lopez (West Marin Fund), Ben Arias (Beep Beep Car Seat), Balandra Fregoso (Parent Services Project), Ericka Hart (Postpartum Support Center), Wendy Lopez (Healthy Families Marin Home Visiting: Marin Health & Human Services), Gladys Rodas (Healthy Families Marin Home Visiting: Marin Health & Human Services), Judith Bravo (Point Reyes Health Center), Alex Porrata (Marin County Free Library)
"Through the Car Seats for West Marin Kids program, we are fulfilling our mission to close equity gaps that families with young children face. This collaboration allows us to provide critical family support services while building and strengthening a comprehensive and integrated system of support to close early learning equity gaps."
Balandra Fregoso
Executive Director of Parent Services Project

Car Seats for West Marin Kids has shifted how safety checks are delivered, created local expertise through bilingual training, and established a collaborative model for addressing rural transportation challenges. These changes show how community-driven efforts do more than solve individual problems—they transform systems.

Safe, reliable transportation is not just about getting from point A to point B; it’s essential for educational equity. For children in West Marin, it means consistent access to school, early learning programs, and community activities. By addressing barriers to transportation safety, Car Seats for West Marin Kids ensures that all children have the opportunity to learn, grow, and thrive—laying the foundation for lifelong success.

Stay tuned for future car seat events and opportunities to support this inspiring work!